Spring has arrived, time to enjoy the "Temples of Product" according to Alfa Romeo

Pairing cuisine and the automobile is one of the most enjoyable practices many people indulge in, taking advantage of the arrival of good weather and the long weekends of the month of May. Alfa Romeo contributes to this by sponsoring “Temples of Product”, a highly visual and appealing work that presents the important characteristics and values that bring together the “industry” of the stove with that of the automobile, highlighting the value that the product, the high-quality raw material, holds for both.

It was presented in Madrid, coinciding with the opening of the book fair, the work “Temples of Product”, an appealing book that allows readers to thoroughly discover the care and attention that so-called product restaurants put into selecting the raw materials they use to prepare their dishes, turning them into true “Temples” of tasting for the most discerning palates.

“Valuing the excellence of the product available on the market is as important on the road as it is at the stove, and it is what makes the difference in terms of quality,” said Manuel Pérez Casado, Marketing Manager of Alfa Romeo in Spain.

In a society where avant-garde cuisine has clearly established itself, discovering those restaurants that currently maintain their passion for high-quality raw ingredients, working with them to create dishes of special dedication always based on the excellence of the products that make them up and the preparation processes behind them, is an experience not to be missed. And for this, nothing is better than having a vehicle into whose creation the car manufacturer has put the same care and commitment to attention to detail, materials, and craftsmanship.

Alfa Romeo understands this, and that is why it sponsors “Temples of Product”, a perfect pairing of brand values, innovation, excellence, and the essence that can be found both in the car we travel in and in the kitchen waiting for us at our destination. Savoring both is reason enough to set off on the journey.

Led by Borja Beneyto and Carlos Mateos, two of the most respected food critics currently in Spain, the book allows readers to thoroughly explore 14 cult restaurants across our country, where the product, the raw material, and, above all, the treatment given to it at their stoves, is the secret to their success.

18 months of work and 20,000 kilometers traveled are reflected both in the reports written by the two of them about their visits to these Temples of Product, and in the striking photographs by Joan Pujol-Creus, which abundantly illustrate the book published by Planeta Gastro.

If you enjoy traveling, covering distances, and savoring the journey, you will surely enjoy discovering places where you can pause along the way and taste special dishes that have built the reputation of the restaurants serving them. In 336 pages, you will be able to uncover the secrets behind the success of 14 establishments of great quality and prestige.

• D’Berto (O Grove / Pontevedra)
• Los Marinos José (Fuengirola / Málaga)
• Güeyu Mar (Playa de Vega / Asturias)
• Lera (Castroverde de Campos / Zamora)
• Ca L’enric (La Vall de Bianya / Girona)
• Els Casals (Sagás / Barcelona)
• Bar Fm (Granada)
• El Faralló (Dénia / Alicante)
• Askua (Valencia)
• La Tasquita de Enfrente (Madrid)
• Etxebarri (Axpe Atxondo / Biscay)
• Elkano (Getaria / Gipuzkoa)
• El Campero (Barbate / Cádiz)
• Galaxia (Badajoz)

Hearing the owners speak during the book presentation was like attending an interesting talk on the automotive sector, as many of their expressions clearly coincided, which goes to show the excellent pairing that stoves, the road, and the automobile offer to the traveler’s palate: words such as product, technique, avant-garde, quality, style, handling the product, customer satisfaction and experience, price, appraisal, taste, renewal, evolution, revolution… constantly came up in their comments.

Comments that arose from the satisfaction of a job well done, but also from the experience that the chefs and owners had that very morning when they tested the models of the Biscione brand at the Jarama circuit in Madrid, especially the new Alfa Romeo Stelvio, Giulia, and 4C.

Brief News #libro #producto