Brief News - March 2020
In Madrid, the olive revolution, a pairing of beer and chorizo. In Jaén, Castillo de Canena with Regeneration Academy, and game meat in Ciudad Real.

The olive revolution at HIP 2020
HIP (Hospitality Innovation Planet) Fair, an international laboratory for the hospitality and restaurant sector. This event is an original platform for boosting hospitality business, bringing together products and solutions tailored to each segment of the industry. The fair, held in the Spanish capital, has established itself as one of the regular fixtures on the professionals’ calendar. A privileged stage for introducing the latest developments in Spanish table olives, starting with The Olive Challenge.
A commitment to enhancing the prestige of our olives, backed by professionals of the caliber of Diego Guerrero, Pepe Rodríguez, Pepa Muñoz, Ricard Camarena and Ramón Freixa. The Interprofessional Organization of Table Olives, Interaceituna, takes #ElRetoDeLaAceituna to its fourth edition at HIP, through the Banco Santander stand. An opportunity to showcase its reinvention to industry professionals gathered at IFEMA.
Fair attendees who visited the Banco Santander stand had the opportunity to attend showcooking sessions led by two of the chefs participating in the Interaceituna challenge: Jesús Almagro and Daniel del Toro. In addition, visitors prepared tapas with the olive as the star ingredient in the ‘Reinventing the olive’ contest. The chefs in charge of the showcooking decided, at the end of the day, which dishes deserved victory. The winners enjoyed a generous prize: a lunch or dinner at Qüenco de Pepa, the restaurant of one of the five ambassador chefs of #ElRetoDeLaAceituna.
La Tapa has prepared a tasting of beers and chorizos

APA Mosaic with white longaniza
IPA with botillo
Not Industrial Bears Rye IPA, made with nibs, with Iberian chorizo
Porter with venison chorizo
Once the tasting is over, several Oso Brew beers will be available on tap, along with a good selection of appetizers.
Castillo de Canena signs an agreement with Regeneration Academy
This organization offers students from all over Europe the chance to train in sustainability and regenerative agriculture, and Castillo de Canena supports this initiative with an agreement through which students from around the world will be able to do internships in its olive groves, to learn about one of the company’s key pillars: sustainable agriculture and olive cultivation that respects the environment.
Regeneration Academy uses training and research as a tool to implement and test new regenerative techniques in conventional agriculture in areas such as soil regeneration, water resource management and biodiversity, among others.
Gastronomic day to showcase the path to excellence with game meat
On this occasion, Ciudad Real, the city of Miguel Carretera, was chosen to promote this initiative, supported by the European Union, so that the chefs of tomorrow can discover the excellence of these meats, unique for their wild origin. The Interprofessional Association of Game Meat, ASICCAZA, aims to convey to future experts in hospitality and restaurant services the versatility and excellence of these meats. More information at this link.








